I was at a networking event last night, and had a conversation with another gentleman about Google Adwords campaigns.
Adwords is Google’s advertising platform. You, the advertiser, bid on keywords, and Google publishes your ads on the search results page, when someone searches for your chosen keywords. You pay for each click–this is called CPC, or cost-per-click advertising. This is a great way to get on page one of Google today, bring you laser-targeted traffic, people who are actively looking for what you have to sell.
Sad fact is, there are a lot of ways to burn through money fast and not get the results you need using Adwords. Make the common mistakes, which are not obvious…or fail to tightly correlate your ad with a highly converting landing page…and you are flushing money down the toilet. Many business owners have had this experience and have given up on Adwords, which I think is a shame. I personally believe that almost any business can benefit from a well-conceived investment and campaign on this platform.
I’m getting to the “thieves” thing in just a second. Stay with me.
Do-It-Yourself Adwords Campaigns?
First, for those business owners who have attempted to use this tool and have given up, you are not alone. As I said, there are a number of ways to mess this up, and if you don’t make a considerable effort to learn the ins and outs, the pitfalls, the tricks, keyword research and long tails and negative keywords and highly converting landing pages…then the deck is stacked against you.
And most business owners really don’t have the time or inclination to take all of that on.
I really believe this, and not just because it is a service we provide: [sws_blockquote_endquote align="left" cite="" quotestyle="style02"] Adwords campaign management is one task that most small businesses should outsource. [/sws_blockquote_endquote]
(And here come the thieves.)
Sadly it seems that many businesses have had bad experiences with third-party Adwords arrangements. And when I talk to business owners and hear some of the mistakes those people are making, it hurts. And it hurts big because there is a lot at stake. The fee that is being paid, the marketing dollars that are being wasted, and the opportunity cost of what you could be accomplishing and aren’t…that is quite a hit.
We would love to talk with you about your Adwords campaign…the one you are running, or the one you should be running, to get solid, bankable results–not just traffic, but conversions, customers, clients, patients, sales–today. Give me a call right now, (800) 680-2487, and lets chat about it.